Revival

Problem

The current landscape of sampling and remixing nostalgic media is plagued by several key issues:

Licensing Complexity
Navigating the legal landscape of licensing samples is time-consuming and expensive for creators.
Rights holders struggle to monitor and control the use of their content effectively.
The lack of standardized licensing processes leads to missed opportunities for both parties.

Limited Access to Content
Many nostalgic media assets are locked away in archives or are difficult to find, limiting creators' options.
Rights holders miss out on potential revenue streams from their underutilized content.
The value of nostalgic media is often untapped due to the lack of efficient distribution channels.

Lack of User-Friendly Tools
Existing sampling and remixing tools are often complex and require technical expertise, alienating potential users.
Collaboration between creators and rights holders is hindered by the lack of streamlined platforms.
The process of discovering, licensing, and using samples is fragmented and inefficient for both parties.

Revival: The solution

Revival is a mobile-first platform that aims to solve these problems by:

Simplifying Licensing
Streamlining the licensing process through smart contracts and automated royalty splits.
Providing creators with clear and affordable licensing options.
Offering rights holders a transparent and efficient way to monetize their content.

Expanding Access to Content
Partnering with rights holders to digitize and catalog their nostalgic media assets.
Enabling creators to discover and license a wide range of unique and iconic samples.
Creating new revenue streams for rights holders by unlocking the value of their content.

Empowering Creators and Rights Holders with Intuitive Tools
Developing a user-friendly mobile app with built-in sampling, remixing, and collaboration features.
Integrating the licensing process directly into the creative workflow.
Fostering a community of creators and rights holders to encourage innovation and collaboration.

Currently, the process of obtaining legal permissions to sample or repurpose iconic media assets, such as film scores, video game soundtracks, and radio archives, is mired in complexity and friction. This hinders the ability of contemporary composers and creators to access and utilize valuable resources in their work. Legacy systems have failed to keep pace with the evolving needs of both creators and rights holders, resulting in missed opportunities for creative innovation and revenue generation.

The core challenge lies in developing a platform that simplifies the licensing process, making it intuitive, efficient, and accessible to all parties involved. By removing barriers and automating key aspects of the agreement process, we can unlock the latent potential of these iconic media assets, fostering new creative expressions and generating fresh revenue streams for rights holders.

Consider the following:

Creators often struggle to navigate the complex legal landscape surrounding sampling and remixing, leading to underutilization of valuable media assets
Rights holders miss out on potential exposure and revenue due to the difficulty in granting permissions and tracking usage of their intellectual property
Streamlining the licensing process can lead to increased productivity and creative output, benefiting both creators and rights holders alike
90% of internet users turn to mobile for media streaming and uploading
Average mobile session lengths under 5 mins suits snack-able sampling
Mobiles serve as dominant web access point in growth markets

The opportunity lies in developing a user-friendly platform that demolishes friction points, enabling creators and rights holders to execute legally binding agreements seamlessly and in real-time. By unlocking the untapped potential of iconic media assets, we can foster a new era of creative innovation while ensuring that all parties are fairly compensated for their contributions.

Market Validation & Research

There are multiple signals that nostalgic media holds untapped creative and commercial potential, if thoughtfully unlocked for today's talent.

Surging Grassroots Creator Adoption

User-generated content has entered a renaissance - with volume growing over 10x since 2016 across social platforms. Nearly 25% of people now self-identify as creators. They demand unique tools to engage audiences by repurposing cultural touchstones. The subscription revenue model has concurrently seen rising adoption and willingness to pay.

Supporting Data:

UGC market size to reach $17B by 2028
~25% are currently counted as content creators
Willingness to pay for subscriptions up 15% by 2025

Remix Culture Going Mainstream

Once a subculture, remixing and sampling media has permeated into chart-topping hits. An entire generation engaging with nostalgia seeks to reshape cultural relics in this image. This appetite will only expand as more than 82% of consumer internet becomes video.

Supporting Data:

Up to 25% Billboard Hits contain samples
40% of Gen Z listeners tap into nostalgia
85% will access internet exclusively on mobile by 2025

Untapped Niches Within Wider Fields

While major entertainment verticals thrived digitally, niches like soundtrack archives, indie films and old-time radio holdings remain largely inaccessible. New channels can expose hidden subcultures where scarcity meets specialization.

Supporting Data:

Music publishing worth $30B+ globally
$250B creator economy will double by 2027
$1B market for sound recognition tech by 2030
Overall a 5% slice of projected $750B creative economy by 2025

This wave of technology-charged inspiration aligned with demand for uncovering partly obscured pop culture promises to fuel a creative reawakening - if it respects evolving cultural norms.The substrate exists for Revival.

Competitor Analysis

Tracklib

While Tracklib simplifies sampling clearance and provides a large catalog, there are some limitations in serving broader multimedia remixing needs:

Catalog spans many genres but lacks inclusion of wider media assets like film/tv/game sounds
Entry subscription plan starts at $9 for hobbyists + $50-$1500 per sample fees
Portal focused exclusively on music label samples rather than supporting multimedia fan communities

Supporting Data:

Over 65K tracks encompassing global regional sounds
Cheapest plan allows 25 sample clearances/month for $9 (plus fees)
Raised $12.2M, currently at Series A funding stage
Geared primarily towards music producers vs. wider hobbyists

BeatStars

As the top marketplace connecting beat makers and artists, BeatStars excels in original music sales but lacks sampling reuse focus:

Made over $500M in producer payouts
Doesn't offer licensed samples or integrated remix tools
6.5M users but split between rap producers and vocalists

Supporting Data:

6.5M creator community with 2M buyers
Enabled $2B in artist collaboration in 2022
User base skewed 94% male according to Voltaire
Limited creative audio/video remix features

BeatStars

As the top marketplace connecting beat makers and artists, BeatStars excels in original music sales but lacks sampling reuse focus:

Made over $500M in producer payouts
Doesn't offer licensed samples or integrated remix tools
6.5M users but split between rap producers and vocalists

Supporting Data:

6.5M creator community with 2M buyers
Enabled $2B in artist collaboration in 2022
User base skewed 94% male according to Voltaire
Limited creative audio/video remix features

Splice

Splice succeeds as the go-to hub for production assets but remains anchored in individual asset consumption rather than community remixing:

Home to over 5 million music makers
Subscription plans from $7.99/month aimed at EDM producers
Claims "150K sounds, 6K loops added weekly"
Lacks connection to wider cultural sampling conversations

Supporting Data:

Over 4M sample pack downloads weekly
Raised $57.3M to value company at $500M+
Browser/Desktop focused creator tools
Single service consumption model

WhoSampled's Crates

While loved by musicologists for discovering connections, the platform stops short of empowering fans to legally participate in sample clearance and media creation:

Web only experience limits portability
Lacks creative community engagement features
No self-service path from inspiration to cleared sample usage

Supporting Data:

50K artists, 800K songs referenced in reverse sample lookup db
2019 launch, no external funding disclosed
Mostly music super fans over casual creators

UX Survey & User Personas

Revival: an interactive, mobile-first solution for 20th century media

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Introduction

‍In today's digital age, a vast treasure trove of iconic 20th-century media remains largely untapped by a new generation of creators. The evolution of formats and complex rights issues have obscured many notable works, making it difficult for aspiring artists to legally reinterpret and incorporate these gems into their own compositions. However, there is significant potential in streamlining access to these assets for both creators and rights holders through a new, efficient, and user-friendly system that facilitates on-the-fly, legally binding agreements.

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Problem

‍Currently, the process of obtaining legal permissions to sample or repurpose iconic media assets, such as film scores, video game soundtracks, and radio archives, is often mired in complexity and friction. This hinders the ability of contemporary composers and creators to access and utilize these valuable resources in their work. Legacy systems have failed to keep pace with the evolving needs of both creators and rights holders, resulting in missed opportunities for creative innovation and revenue generation.

The core challenge lies in developing a platform that simplifies the licensing process, making it intuitive, efficient, and accessible to all parties involved. By removing barriers and automating key aspects of the agreement process, we can unlock the latent potential of these iconic media assets, fostering new creative expressions and generating fresh revenue streams for rights holders.

Consider the following:

Creators often struggle to navigate the complex legal landscape surrounding sampling and remixing, leading to underutilization of valuable media assets
Rights holders miss out on potential exposure and revenue due to the difficulty in granting permissions and tracking usage of their intellectual property
Streamlining the licensing process can lead to increased productivity and creative output, benefiting both creators and rights holders alike
90% of internet users turn to mobile for media streaming and uploading
Average mobile session lengths under 5 mins suits snack-able sampling
Mobiles serve as dominant web access point in growth markets

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