Problem

• Licensing Complexity
• Navigating the legal landscape of licensing samples is time-consuming and expensive for creators.
• Rights holders struggle to monitor and control the use of their content effectively.
• The lack of standardized licensing processes leads to missed opportunities for both parties.

• Limited Access to Content
  
• Many nostalgic media assets are locked away in archives or are difficult to find, limiting creators' options.
• Rights holders miss out on potential revenue streams from their underutilized content.
• The value of nostalgic media is often untapped due to the lack of efficient distribution channels.

• Lack of User-Friendly Tools
  
• Existing sampling and remixing tools are often complex and require technical expertise, alienating potential users.
• Collaboration between creators and rights holders is hindered by the lack of streamlined platforms.
• The process of discovering, licensing, and using samples is fragmented and inefficient for both parties.

Revival: The solution

• Simplifying Licensing
  
• Streamlining the licensing process through smart contracts and automated royalty splits.
• Providing creators with clear and affordable licensing options.
• Offering rights holders a transparent and efficient way to monetize their content.

• Expanding Access to Content
  
• Partnering with rights holders to digitize and catalog their nostalgic media assets.
• Enabling creators to discover and license a wide range of unique and iconic samples.
• Creating new revenue streams for rights holders by unlocking the value of their content.

• Empowering Creators and Rights Holders with Intuitive Tools
  
• Developing a user-friendly mobile app with built-in sampling, remixing, and collaboration features.
• Integrating the licensing process directly into the creative workflow.
• Fostering a community of creators and rights holders to encourage innovation and collaboration.

• Creators often struggle to navigate the complex legal landscape surrounding sampling and remixing, leading to underutilization of valuable media assets
• Rights holders miss out on potential exposure and revenue due to the difficulty in granting permissions and tracking usage of their intellectual property
• Streamlining the licensing process can lead to increased productivity and creative output, benefiting both creators and rights holders alike
• 90% of internet users turn to mobile for media streaming and uploading
• Average mobile session lengths under 5 mins suits snack-able sampling
• Mobiles serve as dominant web access point in growth markets

Market Validation & Research

Untapped Niches Within Wider Fields

While major entertainment verticals thrived digitally, niches like soundtrack archives, indie films and old-time radio holdings remain largely inaccessible. New channels can expose hidden subcultures where scarcity meets specialization.

Supporting Data:

• Music publishing worth $30B+ globally
• $250B creator economy will double by 2027
• $1B market for sound recognition tech by 2030
• Overall a 5% slice of projected $750B creative economy by 2025

This wave of technology-charged inspiration aligned with demand for uncovering partly obscured pop culture promises to fuel a creative reawakening - if it respects evolving cultural norms.The substrate exists for Revival.

Competitor Analysis

Tracklib

While Tracklib simplifies sampling clearance and provides a large catalog, there are some limitations in serving broader multimedia remixing needs:

• Catalog spans many genres but lacks inclusion of wider media assets like film/tv/game sounds
• Entry subscription plan starts at $9 for hobbyists + $50-$1500 per sample fees
• Portal focused exclusively on music label samples rather than supporting multimedia fan communities

Supporting Data:

• Over 65K tracks encompassing global regional sounds
• Cheapest plan allows 25 sample clearances/month for $9 (plus fees)
• Raised $12.2M, currently at Series A funding stage
• Geared primarily towards music producers vs. wider hobbyists

BeatStars

As the top marketplace connecting beat makers and artists, BeatStars excels in original music sales but lacks sampling reuse focus:

• Made over $500M in producer payouts
• Doesn't offer licensed samples or integrated remix tools
• 6.5M users but split between rap producers and vocalists

Supporting Data:

• 6.5M creator community with 2M buyers
• Enabled $2B in artist collaboration in 2022
• User base skewed 94% male according to Voltaire
• Limited creative audio/video remix features

BeatStars

As the top marketplace connecting beat makers and artists, BeatStars excels in original music sales but lacks sampling reuse focus:

• Made over $500M in producer payouts
• Doesn't offer licensed samples or integrated remix tools
• 6.5M users but split between rap producers and vocalists

Supporting Data:

• 6.5M creator community with 2M buyers
• Enabled $2B in artist collaboration in 2022
• User base skewed 94% male according to Voltaire
• Limited creative audio/video remix features

Splice

Splice succeeds as the go-to hub for production assets but remains anchored in individual asset consumption rather than community remixing:

• Home to over 5 million music makers
• Subscription plans from $7.99/month aimed at EDM producers
• Claims "150K sounds, 6K loops added weekly"
• Lacks connection to wider cultural sampling conversations

Supporting Data:

• Over 4M sample pack downloads weekly
• Raised $57.3M to value company at $500M+
• Browser/Desktop focused creator tools
• Single service consumption model

WhoSampled's Crates

While loved by musicologists for discovering connections, the platform stops short of empowering fans to legally participate in sample clearance and media creation:

• Web only experience limits portability
• Lacks creative community engagement features
• No self-service path from inspiration to cleared sample usage

Supporting Data:

• 50K artists, 800K songs referenced in reverse sample lookup db
• 2019 launch, no external funding disclosed
• Mostly music super fans over casual creators

UX Survey & User Personas